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For example, an evaluation of after-school programs that were part of the. Such as business plans, annual reports, program brochures, the AfterZone website,. Research the market you're entering, including competing after-school programs and their curriculum. This will give you a foundation in order to build a business plan based on the community's needs. Local parents can be a great resource for ideas and information about what they value in an after-school program.

A market plan guides your advertising and other activities to spread the word about the after school program. Whether the program is new or established, there are likely parents and children within the community who don't know about it. Marketing the program makes the community more aware and potentially increases your enrollment numbers. This keeps more kids off the streets and gives you more options for activities and funding for the program.

Business Plans For After School Programs

A marketing plan helps you track the marketing efforts you make and make changes to your approach as necessary to increase effectiveness. Develop your marketing plan based on your goals for the program.

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Deciding what you want from your marketing efforts helps you narrow your approach. Common goals might be to increase awareness, increase enrollment, receive community support or secure funding for the program. Use those goals to decide on your target audience for the marketing campaign. For example, if you're interested in funding or support, local and state government officials might be your target audience. If you want to increase enrollment, parents, students and teachers in the community are likely on the receiving end of your efforts. Most after school programs lack funding for advertising so the most beneficial campaigns are low cost.

An open house is a way to invite the community into the program to see what you do. Parents and students who attend might decide to enroll in the program. Teachers and school staff might recommend the program to parents in the school district. Consider inviting community leaders and elected officials if they are included in your target audience. Displays of projects and presentations by currently enrolled children allow guests of the open house to learn about the program. Part of the marketing plan purpose is to determine what works well and what doesn't. After trying a specific marketing campaign, assess how well it helped you reach your goals.

If you're trying to increase enrollment and hold an open house, analyze how many new students enrolled based on the open house. Try new marketing strategies to replace the ones that weren't effective. Your goals might also change over time. Revisit your marketing plan to see if it still matches your vision for the program.

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